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POWERING CUSTOMER CENTRICITY

The focus and alignment of the business model and all activities on the needs of the customer holds huge potential for improving customer experience and loyalty and an increase in marketing performance. Customer Centricity creates substantial competitive advantages in a constantly changing market and technology environment.

The processing and use of different data sources forms the basis for understanding customer needs, behavior and preferences and thus the basis for a customer-centric corporate strategy.

CI.Bureau provides you with tailor-made support in collecting, linking, interpreting and using customer-centric data to align products, services, internal processes and marketing measures with customers.

CUSTOMER CENTRIC HUB @

Many years of experience in conception and implementation of data-driven business processes resulted in a holistic, customer-centric information architecture, which we implement tailor-made for our customers as a whole or in individual use cases.

INFORMATION

360° customer view
Profiling & Segmentation
Personalization & Individualization

EVALUATION

Multi Touch Attribution
Marketing Mix Modeling
Customer Insights & Analytics

ORCHESTRATION

Next Best Actitvity
Marketing Automation
Microservices

SERVICES

STRATEGY

We design customer-centric business processes, plan and accompany the implementation.

TECHNOLOGY

We design data-driven technology stacks and develop modern data products and services.

DATA SCIENCE

We identify business-relevant potential for the use of machine learning algorithms and bring them into automated use.

ARTIFICIAL INTELLIGENCE

We unleash the disruptive power of Large Language Models (LLMs) by tailoring their semantic and generative capabilities to suit your unique customer-centric use case.